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ISBN : 9780241459058

Penulis: Alex Kantrowitz

Ketebalan buku: 262 muka surat

Terbitan: Penguin Business

Alex Kantrowitz is a senior technology reporter at BuzzFeed News. He previously worked as a staff reporter with Advertising Age, as a freelance tech contributor with Forbes magazine, as a sales development manager with Operative, and as a marketing manager and campaign manager for New York state assembly election campaigns. He is a graduate of Cornell University and Istanbul’s Bogazici University.

Amazon founder Jeff Bezos is well-known for signing all his shareholder letters with the same phrase: “It’s always Day One”. At Amazon, that’s code for you have to keep inventing like a start up all the time, with little or no regard for legacy. The alternative is a Day Two mentality, which in Bezos’s own words is “stasis, followed by irrelevance, followed by excruciating, painful decline, followed by death”.

The reality is most companies today are set up for Day Two, not Day One. The tech giants like Amazon, Google, Facebook, and Microsoft are not. They willingly take new products and spin them up into major new revenue lines in the blink of an eye – even if that renders their existing products and services obsolete. They operate like start ups day-in and day-out, and their results show.

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